Alama ReportSenegal
From Edition № 003 · Telecoms, digital & postal

Yas gains Senegal market share as Orange and Expresso retreat

Senegal's mobile lines rose 4.3% from a year earlier to 24.83mn at the end of June 2026, while Yas lifted its market share to 24.35% from 22.92% and Orange's share slipped to 55.17% from 55.62%, telecoms regulator ARTP said in its quarterly dashboard. Expresso's share fell to 14.95% from 16.12%.

Analysis: Yas added an estimated 590,000 lines over the year, growth of 10.8%, compared with 3.4% for Orange, by our calculation. Its advance was more pronounced in voice traffic: Orange's share of outgoing calls fell two percentage points to 69.53%, while Yas gained 3.3 points. That suggests Yas is gaining usage, not merely secondary SIM registrations. Sonatel, which operates Orange, nevertheless reported a 12.9% increase in nine-month profit, supported by data and mobile money—businesses not captured by voice market share. ARTP's third-quarter figures will test whether the shift continued through September.

Source: ARTP, ARTP, Tableau de bord trimestriel du marché de la téléphonie mobile au 30 juin 2026, June 30, 2026 and Q2 2026; Sonatel and BRVM, Agence Ecofin, « Sonatel : le bénéfice progresse de 12,9 % sur neuf mois, à 603,8 millions $ », October 30, 2026, January–September 2026

Euro equivalents use the fixed parity of 655.957 FCFA per euro. Every figure comes from the official source named under it. Spotted an error? Write to info@alamareport.com; corrections run in the next issue.

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